Maurice Touré
Chair & CEO · Abidjan
Agency
We build brands that move people and markets through the radical creativity of TRUTH WELL TOLD™.
Our brand platform
We build brands that move people and markets through the radical creativity of TRUTH WELL TOLD™. Find a brand’s truth, tell it well, deliver impact: that has been the McCann method since 1912, and it is the one we apply every day in French-speaking Africa.
One network, four offices
Abidjan, Dakar, Douala and Conakry share the same creative standards and an intimate knowledge of their markets. Together we support local and international brands, from beverages to finance, telecoms to construction.
Our values
- 01
Bravery
Taking a stand, pitching the idea that unsettles a little, defending the work that moves the brand rather than the work that reassures.
- 02
Integrity
Telling the truth to clients and audiences alike, measuring honestly what works, and keeping the commitments we make.
- 03
Generosity
Sharing the credit, training the next generation, and giving brands more than they expected.
What we do
- 01
Brand strategy
Brand platforms, positioning and architecture, grounded in deep knowledge of African markets.
- 02
Advertising creative
Integrated TV, outdoor, radio, print and digital campaigns, from idea to production.
- 03
Digital & social
Content, social media, influence and mobile-first activation for connected audiences.
- 04
Production
Film, photography, sound and motion design, produced locally with our partners.
- 05
Media & performance
Planning, buying and effectiveness measurement across every channel.
- 06
PR & events
Press relations, events and launches that get brands talked about.
Leadership
Our agency heads are also co-shareholders of the McCann network in West and Central Africa.
Emmanuelle Keinde
Chair & CEO · Dakar
Anne Marie Barla Eyango
Chair & CEO · Douala
A global network, four offices
McCann Africa is part of McCann Worldgroup (IPG), present in more than 100 countries. Our teams in Abidjan, Dakar, Douala and Conakry draw on that network while staying rooted in their markets.