The McCANN Africa network officially adopts TRUTH WELL TOLD™, the McCann Worldgroup brand signature. The identity affirms a simple conviction: brands that grow are the ones that tell their truth with the most force and precision, from digital content to major campaigns.
The Abidjan, Dakar, Douala and Conakry offices will progressively roll out this new visual and verbal identity over the coming months. The full deployment, logo and guidelines included, will be presented here as it progresses.
