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AFG Bank

AFG e-Bank — The super app

A poster campaign for the AFG e-Bank super app and its Gimac Pay feature: “a new era, new powers” to manage your money wherever you are.

AFG e-Bank poster “Révolutionnez votre expérience bancaire !” (revolutionise your banking experience): a young man in a yellow T-shirt poses next to a giant smartphone showing the app.
Client
AFG Bank
Office
Douala
Year
2025
Sectors
Banking & finance, Fintech
Services
Advertising creative, Out-of-home

The challenge

Introduce the AFG e-Bank super app and its new Gimac Pay feature, and make people want to manage their transactions from their phone.

The idea

Two complementary registers. On one side, customers staged next to a giant smartphone: a bank that “adapts to your pace”. On the other, the phone itself turned superhero, red cape flying: “a new era, new powers”. The brand’s red, green and blue hold the series together.

The results

(Figures to be supplied by the client.)

  • “La super app AFG e-Bank s'adapte à votre rythme !” (the super app adapts to your pace) poster: a young woman in a red jacket holds up a smartphone showing the app.
  • “Révolutionnez votre expérience bancaire !” poster: a young woman in an orange dress, phone in hand, beside the giant app.
  • “AFG Super App, une nouvelle ère, de nouveaux pouvoirs” (a new era, new powers) poster: a smartphone wearing a red superhero cape on a green background.
  • “AFG Super App, une nouvelle ère, de nouveaux pouvoirs” poster: the app's login screens float among service icons.
  • “AFG e-Bank, une nouvelle ère, de nouveaux pouvoirs” poster: the caped smartphone against a sunset sky.

All work