Tartina
Tartina — When you love it…
“Quand on aime… on n'y résiste pas” (when you love it, you can't resist): a 4x3 billboard campaign that plays on indulgence for Tartina spread and its “unique chocolate taste”.
The challenge
Remind people of the pleasure Tartina brings at every age, and establish the promise of “a unique chocolate taste”.
The idea
An open-ended signature, “Quand on aime…”, that each billboard completes in its own way: the child who can’t resist, the grown-up who goes all in. A smile drawn in chocolate spread, a yellow background and hand-drawn hearts tie the two scenes together.
The results
(Figures to be supplied by the client.)
