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Orange

Orange Money & Max it

“Even if you don't have an Orange number”: social visuals opening Orange Money to everyone through the Max it app, alongside PlayCiné and a roadshow across the 10 regions.

Orange Money visual “Même si tu n'as pas de numéro Orange” (even if you don't have an Orange number): a young woman smiles at her phone, surrounded by colourful ribbons linked to SIM cards.
Client
Orange
Office
Douala
Year
2025
Sectors
Telecoms, Fintech
Services
Digital & social, Advertising creative

The challenge

Let people know that Orange Money and its benefits are open to everyone, even without an Orange number, through the Max it app.

The idea

A direct message, “Même si tu n’as pas de numéro Orange”, carried by social visuals in the brand’s colours and its familiar, first-name tone. The Max it world extends to PlayCiné, the films-and-series offer available in the app, and to a roadshow announced across the 10 regions.

The results

(Figures to be supplied by the client.)

  • “Même si tu n'as pas de numéro Orange” visual: a young man pumps his fist at his phone; Orange Money withdrawals 25% cheaper through Max it.
  • “Même si tu n'as pas de numéro Orange” visual: an illustrated hand holds a yellow SIM card among colourful ribbons.
  • PlayCiné visual “En feu devant mes films” (on fire in front of my films): two young men in sunglasses react to a phone screen.
  • PlayCiné visual “Ça va chauffer dans mes prochains épisodes” (my next episodes are going to heat up): a young woman cheers, phone in hand, in front of stylised flames.
  • “La fête s'invite dans les 10 régions” (the party comes to all 10 regions) visual: a car, a motor tricycle, a TV set and gifts burst out above a map pin.

All work