Top
Top — When it's Top, it shows
“Quand c'est Top, ça se voit !” (when it's Top, it shows): a brand signature carried through the highlights of the year, from Youth Day to Assumption Day and National Unity Day.
The challenge
Keep the Top brand present all year round, tying it to the moments people share — with friends, with family, across generations.
The idea
One signature, “Quand c’est Top, ça se voit !”, and social visuals that follow the calendar: Youth Day with “Top attitude”, Assumption Day with “bottled joy”, National Unity Day with “the Top moment of unity”. Each time, the range of glass bottles sits at the heart of the scene.
The results
(Figures to be supplied by the client.)
