OLA Energy
OLA Energy — O'Card
A 2025 billboard campaign for O'Card, OLA Energy's fuel card: fleet management, expense tracking and VAT recovery, in French and in English.
The challenge
Build awareness of O’Card, OLA Energy’s fuel card, among businesses and fleet managers, with a simple promise: stay in control of every expense.
The idea
A series of 6x3 billboards that puts the card in the hands of the people who use it — business owners, fleet managers, drivers — with the benefits spelt out: in-station purchases, expense tracking, fuel management, VAT recovery. An English version, “O’Card! You’re in control”, runs alongside the French one.
The results
(Figures to be supplied by the client.)
