D'jino

D'jino — Same, but different

“Le même, mais différent” (same, but different): a campaign bursting with fruit and colour to present the D'jino range and its Pineapple-Passion flavour.

D'jino billboard “Le même, mais différent”: four glass bottles (Grapefruit, Mango-Guava, Fruit Cocktail, Pineapple-Passion) burst out of a bed of leaves and fruit on a green background.

Client: D'jino
Office: Douala
Year: 2025
Sectors: Beverages
Services: Advertising creative, Out-of-home, Product launch

The challenge

Show the D’jino flavours in a new light without losing what consumers already love: the taste of fruit.

The idea

“Le même, mais différent”: a signature that reassures and intrigues at once, carried by an explosion of fruit, foliage and colour. The Pineapple-Passion flavour gets its own, poppier visual, and the Mango-Guava plastic bottle promises “a mouthful of fruit”. Every poster carries the “Choisissons le verre” (let’s choose glass) pledge.

The results

(Figures to be supplied by the client.)

All work