Smirnoff
Smirnoff Ice — #WeDoWe
#WeDoWe: a large-format billboard campaign for Smirnoff Ice, showing friends sharing the new can and the Pineapple Punch and Double Black flavours.
The challenge
Support the arrival of Smirnoff Ice’s new formats — same taste, bigger size, fresh look — and anchor the brand in moments shared with friends.
The idea
A rallying cry, #WeDoWe, and a group raising their drinks: bright, warm scenes rolled out from 12x6 m billboards down to flyers, with the Pineapple Punch and Double Black flavours passed from hand to hand. The red “Known for quality since 1864” frame signs every visual.
The results
(Figures to be supplied by the client.)
