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Vimto

Vimto — Valentine's Day 2026

“A Vimtophonie kind of love”: for Valentine's Day, Vimto serenades couples with a romantic, music-filled 4x3 billboard campaign.

Vimto 4x3 billboard “A Vimtophonie kind of love”: a man plays the guitar for his partner on a park bench, next to a bottle of Vimto.
Client
Vimto
Office
Douala
Year
2026
Sectors
Beverages
Services
Advertising creative, Out-of-home, Seasonal marketing

The challenge

Make Vimto the lovers’ drink for Valentine’s Day, a moment every brand competes for.

The idea

A play on words, “Vimtophonie”, that turns a declaration of love into a song: a couple, a guitar, a purple sunset in the brand’s colours. A second, more graphic billboard shows two hands linking fingers around cans of Vimto Sparkling.

The results

(Figures to be supplied by the client.)

  • 4x3 billboard “Bonne St Valentin avec Vimto” (happy Valentine's Day with Vimto): two hands link fingers, each holding a can of Vimto Sparkling, against a pink sky.

All work