Cadyst Consumer Group
La Pasta & Barka
From thin to thick strands, from La Pasta spaghetti to Barka tomato paste: appetising product visuals and a Tabaski greeting for Cadyst's brands.
The challenge
Give each brand in the portfolio a clear, appetising promise, from the pasta aisle to the sauce aisle.
The idea
A warm red-and-orange world where the product is the hero: La Pasta First “for its thin strand”, La Pasta Foods “for lovers of the thick strand”, the new Barka double tomato concentrate served as a dish. For Tabaski, the Barka range carries a festive greeting.
The results
(Figures to be supplied by the client.)
